Africa: What’s Up with WhatsApp?
When Kenyan entrepreneur Mugethi Gitau started a business making all-natural hair and skin products in 2016, she didn’t worry about how to manage orders and customers. She went to the messaging platform she uses for nearly all her communication: Facebook Inc.’s WhatsApp.
“WhatsApp is already there,” Gitau says. “So it's the easiest way to reach somebody.”
WhatsApp’s ubiquity means it is intertwined with every aspect of business and personal life in Kenya. But for entrepreneurs like Gitau, the symbiotic relationship could be about to get a lot more complicated.
